Heartless wheels represent the progression and evolution in performance roller derby wheels.
 
We are the ONLY skate wheel company that is 100% dedicated to the narrow profile, roller derby wheel. In fact, that is what Heartless is soley founded on. Our purpose at Heartless is to provide the agility minded skater with the best equipment possible. Heartless wheels are, and always will be narrow profiled wheels for those skaters whose main focus is to be more agile and have more mobility. We wont make any other type of wheel (speed, hockey, recreation, dance, outdoor, wide, semi-wide, etc), because that's not us. It's time that you had a wheel designed and built FOR you, not adapted to FIT you. When you say the word Heartless, you are saying "narrow profile, agility specific, roller derby wheels.
 
Our efforts at Heartless are concentrated on one specific facet of roller derby, that being performance agility wheels. Heartless wheels are produced in southern California from the best urethanes money can buy, coupled with our DVC (Double Void Core) the skate industries only COMPLETELY hollow engineered hub, the Heartless derby wheels are the lightest and fastest on the market. Heartless has rapidly become the leader in the narrow wheel movement, because that is ALL we do. Heartless wheels will  always be made under the exacting standards demanded by today's top derby athletes, so quality and performance will NEVER be an issue. There are LOTS of skate wheel companies in the market, but only one that is 100% roller derby and nothing else, HEARTLESS.
 
Buy a set of Heartless performance agility derby wheels, and break from the pack.